You are a 3.58M combined-following creator at a genuine inflection point. The mum content is performing better than almost anything you've ever posted. Your beauty content still has serious reach when it's personal. Your YouTube is underleveraged. And you have a digital product business that is sitting in the starting blocks with a 3.6M audience waiting to hear about it — but no one knows it exists yet. This audit is honest. Some of it will sting a little. All of it is fixable.
You are a Vietnamese-British mum, beauty creator, and founder based in Greenwich, London, who has been building an audience for 7 years. Your audience met you as a beauty creator, stayed for the lifestyle and personality, followed you through pregnancy and now motherhood, and is about to meet the version of you that also builds businesses.
The data shows you are at a natural, organic pivot point. Your mum content is getting 3.5M views. Your beauty content still hits 265K when it's personal. Your business content exists on YouTube but hasn't yet been brought into short-form. The gap between who you are and what your audience knows about your business is the biggest content opportunity you have right now.
| Platform | Current Frequency | Best Time | Best Day | Verdict |
|---|---|---|---|---|
| TikTok | ~1/day · sometimes 2 (avoid) | 2pm–3pm UK | Tuesday/Wednesday | ✅ Strong rhythm — keep it |
| ~1/day but inconsistent | 11am–1pm UK | Tuesday/Saturday | ⚠️ Good frequency but cross-posting from TT hurts reach | |
| YouTube | ~1/week · inconsistent | Saturday 10am | Saturday/Sunday | ❌ Needs more consistency — same day every week |
| Newsletter | Unknown from scraper | — | — | Not tracked externally — monitor open rates directly |
479K subscribers averaging 8–31K views per video is not a dying channel. It is a channel that is getting the wrong type of content for the audience that actually subscribed. The data is very clear: personal vlogs with emotional stakes get 20–31K views. Personal development and business content gets 2–7K views. The audience who subscribed to your beauty and lifestyle content is not the same audience who wants "5 Money Rules" or "5 Books That Changed My Life." You keep serving the channel you want to have instead of the channel you already built. The fix is not a new strategy. It is leaning harder into what is already working.
You currently post from one implicit pillar: whatever is happening in my life right now. That works in the motherhood phase because your life is rich with content. But as you add a business, a beauty comeback, and a creator education angle, you need a structure that means every post fits somewhere — and nothing feels random. These 5 pillars are built from what already works in your data, not from what you think you should be doing.
No. TikTok and Instagram are not the same algorithm or the same audience in the same mood. Instagram is where your most loyal, long-term followers are (1.9M). TikTok is where new audiences find you (1.2M, higher new-viewer percentage). YouTube is where your most invested audience goes deep with you. Each platform needs different content thinking — not different footage necessarily, but different framing, timing, and format.
You currently earn from beauty brands and a few mum brands (gifted). Your goal is to expand into mum brands paying, home/cleaning brands (you specifically mentioned this), and digital tool brands. Here is exactly how to do it — by category, in order of easiest to hardest to break into.